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Mediascapes
Bida e.V.

MEDIASCAPES aims at exploring various relationships among types of space, media, and people, and approaching such findings from a media literacy perspective, by drawing inferences to be used in non-formal and informal learning of adults, especially and foremost in family settings. The Partnership intends to address issues related to the convergence and divergence among ‘classic’ and digital cultural forms by:

01. exploring a series of social and cultural practices involving the use of media in the family, as reconfigured by new cultural forms generated by digital technologies;

02. exploring relationships among space, people, and media in urban settings, including cases of accommodation or conflict between physical space and cyberspace;

03. drawing out implications of findings in terms of guidelines for trainers involved in inter-generational and family learning, and generating a collection of case studies and best practices, assembled on an online resource center.

In order to achieve such objectives, the approach considered by the Partnership will primarily involve mapping literacy practices developed through the use of media in family settings, and examining interaction with and use of media in a variety of urban public spaces, both indoors and outdoors, through a series of workshops.

At the moment and for the foreseeable future, our entire environment is not only permeated, but mostly defined by various forms and types of media - whether as 'classical' media, instrumental in configuring urban landscapes, or as 'new'/digital media, both integrated and reshaping such landscapes and facilitating a dialogue between physical space and cyberspace.

In urban areas, 'classical' media is instrumental in defining space, be it discrete elements present at every street corner, such as traffic signs, or extremely visible elements integrated with or super-imposed on buildings and large public spaces, outdoors (streets, plazas, parks) and indoors (museums, libraries, but also malls, for example). At the same time, while such a media-saturated environment has come to be reluctantly accepted by adults in urban areas as part of a set of inconveniences associated with living in a city, the advent of digital technologies has apparently exacerbated such perceived inconveniences, and at the same time superimposing on a preexistent acute sense of exclusion from youth’s digital culture that adults experience as confronted with digital devices and media. Digital practices intervene at all levels in urban public spaces, either supporting 'classical' media in order to enforce and diversify their impact, or directly overlaying information regarding the environment on the real world, through augmented reality technologies, spread wider and wider by the latest generations of smartphones. As a consequence, the Partnership aims at exploring various relationships among types of space, media, and people, and approaching such findings from a media literacy perspective, by drawing inferences to be used in non-formal and informal learning of adults, especially and foremost in family settings. The project's assumption is that new, digital literacies are assembled as practices - so it is such practices that are explored in order to generate outcomes facilitating and supporting adult learning.

The project was held between 1 august 2011 and 31 July 2013.

1. TREFFEN IN SUHL - BILDER ZUM PROJEKT

3. Treffen in Verona - BILDER ZUM PROJEKT

4. Treffen in Lissabon - BILDER ZUM PROJEKT

5. Treffen in Focsani - BILDER ZUM PROJEKT

Ausstellung 2013 VHS - BILDER ZUM PROJEKT

Bilderausstellung in Bibliothek 2012 - BILDER ZUM PROJEKT


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